So you are thinking it is time to hire an SEO company to help power your website up the ranks.† First off, congratulations on making that decision.† Search Engine Optimization is a great way to gain exposure and generate new leads for your business.
With everyone and anyone claiming to be an “SEO expert” it can be hard to know which person or company to hire.† In this short (but to the point) post, we will talk about the main things you need to investigate before shelling out your cash for SEO services.† Let’s get right to it.
Tips for Selecting an SEO Company
There are a lot of shady people in the online marketing industry.† Some of those bad apples give all of us good guys a bad name.† When you are looking for an SEO company to handle your web presence, it’s best that you do some due diligence to protect yourself from the scammers out there that are looking to collect your money but not deliver results.† Here is what you should look for:
- Reviews – I would be wary if a person or company has bad or no reviews.† Bad reviews are a red flag for sure, but no reviews could also indicate that they are extremely new or have scrapped an old business name and started a new one because of poor reviews.† Take a little extra time in this phase to make sure they can deliver results.
- Rankings – Put up or shut up.† If the company has no rankings of their own to show you, I would personally recommend that you continue your search.† What people say and what they actually do are completely different things, and if they cannot show you proof that they can rank then how can you expect them to rank your website?† It really is laughable when so-called “SEO experts” are not even ranking on page 1 for their city SEO searches.
- Promises – This one will be quick and easy… If an SEO promises immediate results it could be a red flag, indicating they are just looking for the quick cash and month 1 money but have no intentions of delivering long-term results. SEO generally takes time to see results, and a good SEO will frame it right and not set you up with those types of expectations.
- Value – Any SEO that is worth anything will provide you some sort of no-cost service or offer at no cost.† This could come in the form of an audit or video analysis, just something that shows they know what they are doing as well as providing some sort of value to the relationship before money changes hands.† We recently spoke to an owner of a Milwaukee SEO company, and he stated that anyone that is interested in SEO gets a free video analysis where he examines the site and niche before anything ever happens.† Potential clients usually find great value in this type of service, so if you are talking with an SEO and they do not provide value first, check somewhere else.
A lot of people make big mistakes when selection a Search Engine Optimization company and it clouds their judgment of SEO forever.† The bottom line is that SEO is a great way to attain new customers, but you just need to do some work before making the hire.
Follow the steps outlined above when hiring an SEO and you can all but guarantee yourself that you find someone that is qualified to do the job.